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"Scientific Advertising" by Claude C. Hopkins_Intro - Scientific Advertising
Claude Hopkins
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Chapter 1. How Advertising Laws Are Established - Scientific Advertising
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Chapter 2. Just Salesmanship - Scientific Advertising
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Chapter 3. Offer Service - Scientific Advertising
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Chapter 4. Mail Order Advertising, What It Teaches - Scientific Advertising
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Chapter 5. Headlines - Scientific Advertising
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Chapter 6. Psychology - Scientific Advertising
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Chapter 7. Being Specific - Scientific Advertising
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Chapter 8. Tell Your Full Story - Scientific Advertising
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Chapter 9. Art in Advertising - Scientific Advertising
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Chapter 10. Things Too Costly - Scientific Advertising
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Chapter 11. Information - Scientific Advertising
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Chapter 12. Strategy - Scientific Advertising
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Chapter 13. Use of Samples - Scientific Advertising
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Chapter 14. Getting Distribution - Scientific Advertising
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Chapter 15. Test Campaigns - Scientific Advertising
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Chapter 16. Leaning on Dealers - Scientific Advertising
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Chapter 17. Individuality - Scientific Advertising
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Chapter 18. Negative Advertising - Scientific Advertising
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Chapter 19. Letter Writing - Scientific Advertising
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Chapter 20. A Name That Helps - Scientific Advertising
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Chapter 21. Good Business - Scientific Advertising
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"Scientific Advertising" by Claude C. Hopkins_Outro - Scientific Advertising