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Marcus J. Moore is the author of the critically acclaimed book ‘The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America.’ He covers jazz, soul and hip-hop for the New York Times and NPR, among other outlets, and has written for Rolling Stone, the Nation, Pitchfork and the Washington Post. As a producer and musician he’s helmed projects for Paxico Records and Vinyl Me, Please.